ROADSIDE PICNIC

ROADSIDE PICNIC is a Seoul-based independent studio, but our work definitely goes beyond this region.
We dive into graphic design, woodworking and fabrication design, and film & video projects — especially when it comes to visual identity, brand design, promotional videos, and films across various fields
On top of that, we run a solid-wood brand called FORT NOW. We also handle structure design and installations as well.
Got a project in mind? Let’s talk! We’d love to team up and make something clearer, stronger, and more enjoyable together. For collaborations or design inquiries, please reach us by email.


QUESTBEAN

Package Design
Print Management 로스팅 전문 브랜드 QUESTBEAN의 원두 패키지 디자인
원두를 자동으로 담아주는 로터리기에 맞는 사이즈를 고민하고 여러 번의 테스트 끝에 1Kg와 250g 패키지를 완성하였습니다. QUESTBEAN 패키지 디자인에서 가장 중요했던 점은 깔끔한 인상과 명확한 정보 전달이었습니다. 
We developed QUESTBEAN’s coffee bean package and sticker design with print management. The key focus of the package design was to deliver a clean impression while ensuring clarity of information. 




1Kg 패키지에서는블렌드 구분을 위해 블렌드 별로 메인 색상을 달리 적용했으며, 사용자가 패키지를 세워두거나 눕혀 놓는 상황을 고려해 5면 중 하단을 포함한 3면에 색을 배치했습니다. 이를 통해 어느 방향에서 보아도 직관적으로 블렌드를 식별할 수 있도록 디자인했습니다. Each blend was distinguished by color, and to accommodate both upright and horizontal placement, the color was applied across three faces of the package, including the bottom. This allowed the blends to be identified intuitively from multiple viewing angles.


250g 패키지의 경우, 블렌드 별 원두 함량 데이터를 와플 차트 방식으로 시각화한 뒤 그래픽 요소로 적용했습니다.  For the 250g packages, the coffee bean composition for each blend was visualized using simplified waffle charts and incorporated as graphic elements. This approach ensured that the information remained clear while maintaining a clean overall package design.













2023-2024
Design | Young-sue Cho
Photograph | QUESTBEAN, Gwak Eunjin
Package Print | Pai Pack
Client | QUESTBEAN

Young-sue Cho
Young-sue is a furniture designer, furniture maker, and graphic designer. She loves collecting, recording, archiving & visualizing and is deeply interested in the moment when space becomes a place.

Chaemin Lee
Chaemin is a filmmakerwho primarily makes experimental films. She is interested in the gaps between image, sound, and memory.Studio address
Mokdongjungangbuk-ro 114, Yangcheon-gu, Seoul (07970)

E-mail 
hello.rsps@gmail.com

Instagram 
N/A© 2025 ROADSIDE PICNIC