ROADSIDE PICNIC

ROADSIDE PICNIC is a Seoul-based independent studio, but our work definitely goes beyond this region.
We dive into graphic design, woodworking and fabrication design, and film & video projects — especially when it comes to visual identity, brand design, promotional videos, and films across various fields
On top of that, we run a solid-wood brand called FORT NOW. We also handle structure design and installations as well.
Got a project in mind? Let’s talk! We’d love to team up and make something clearer, stronger, and more enjoyable together. For collaborations or design inquiries, please reach us by email.


EBS LOBBY

Identity
Signage
Mood Film
IllustrationEBS 구성원과 방문객 모두를 위해 열린 로비 공간 리뉴얼에 그래픽 아이덴티티 작업으로 참여했습니다.
다층적인 시간과 움직임을 유연하게 시각화하기 위해 흐름과 리듬을 워드마크에 반영했으며, 전반적인 각을 부드럽게 조정하여 여백과 균형감을 강조하였습니다. 로비 공간의 교차하는 직선 조형을 그래픽 모티브로 확장해 다양한 어플리케이션에 적용할 수 있도록 디자인했습니다.
We worked on an identity design for the EBS Lobby space. Through its identity, the EBS Lobby is visualized as a sensory space infused with time and movement. The flexible flow and visual rhythm of the space are reflected in the wordmark, ensuring that the EBS Lobby is remembered as an experience.
















타입페이스는 Familjen Grotesk와 Pretendard Variable을 사용했습니다. Familjen Grotesk는 단정하면서도 현대적인 인상을 주어 아이덴티티의 유연한 구조와 잘 어우러지며, Pretendard Variable은 다양한 굵기와 가변 기능을 통해 가독성과 확장성을 동시에 확보합니다. The identity employs Familjen Grotesk and Pretendard Variable as its typefaces. Familjen Grotesk conveys a neat yet contemporary impression that harmonizes with the flexible structure of the identity, while Pretendard Variable provides readability and scalability through its wide range of weights and variable functionality.


일러스트레이션은 김파카 일러스트레이터와 협업했습니다.
자유로운 선과 인물 중심의 표현 방식은 딱딱하지 않고 열린 인상을 만들어내며, 로비 공간을 친근하고 참여적인 분위기로 확장합니다. 일러스트레이션으로 표현된 EBS Lobby의 에셋은 그래픽 아이덴티티의 유연함과 다층적 리듬을 강화하는 동시에, 방문객이 공간을 편안하게 경험하도록 돕습니다.The illustrations were created in collaboration with illustrator Kim Paca. Her fluid and playful linework, along with a focus on human figures, resonates with the open character of the lobby space, adding warmth and vibrancy to the identity.













Space Director | Yun-seo Song at EBS Space Design Department
Project Management, Design | Young-sue Cho
Mood Film Management | Chaemin Lee
Illustration | Paca Kim
Mood Film Motiongraphic | Seunghee Chae
Client | EBS

Young-sue Cho
Young-sue is a furniture designer, furniture maker, and graphic designer. She loves collecting, recording, archiving & visualizing and is deeply interested in the moment when space becomes a place.

Chaemin Lee
Chaemin is a filmmakerwho primarily makes experimental films. She is interested in the gaps between image, sound, and memory.Studio address
Mokdongjungangbuk-ro 114, Yangcheon-gu, Seoul (07970)

E-mail 
hello.rsps@gmail.com

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