ROADSIDE PICNIC

ROADSIDE PICNIC is a Seoul-based independent studio, but our work definitely goes beyond this region.
We dive into graphic design, woodworking and fabrication design, and film & video projects — especially when it comes to visual identity, brand design, promotional videos, and films across various fields
On top of that, we run a solid-wood brand called FORT NOW. We also handle structure design and installations as well.
Got a project in mind? Let’s talk! We’d love to team up and make something clearer, stronger, and more enjoyable together. For collaborations or design inquiries, please reach us by email.



30DAYS OF SUMMER IN MOK-DONG

Identity
Data
Thesis Project
데이터는 로컬 속에서 디자인 혹은 예술로 공유될 수 있을까? 수집된 데이터를 통해 로컬의 아이덴티티 디자인에 접근하는 프로젝트를 실행했습니다. 온도와 습도, 도시의 소음 등 일상에서 쉽게 접할 수 있는 양적의 데이터가 어떻게 시청각적으로 가변적 아이덴티티 디자인 flexible identity design을 만들어내는지 그 과정과 결과물을 제시하고 이 아이덴티티 디자인 시스템의 가상 적용을 통해 향후 로컬 주민들의 참여 및 협업 가능성을 제안하고자 했습니다. 이 프로젝트를 통해 주목하고자 하는 것은 가변적 아이덴티티 디자인에서 시각적이며 동적인 변수로 데이터를 사용한 것 뿐만 아니라 데이터 소니피케이션을 통해 청각적으로 아이덴티티 디자인에 접근한 것입니다.
This project was started with the question of whether data could be shared locally in art & design. The focus of this project is not just on using data as a dynamic visual variable in a flexible identity design, but also as an approach to auditory identity design through data sonification.
From July 17 to August 15 in 2017, I gathered data around the same time between 12 and 1 in the afternoon, with low-tech such as mobile phone, some applications, sound recorder, UV detector and thermometer. It was taken in Paris park, which is located in the center of Mok-dong, Seoul. 
I collected 1) temperature, humidity, UV index as weather-related data at a particular time and 2) measured noise level for 5 minutes as well as 3) recorded sound around the park. 4) I also took pictures and videos of the sky above the park. After gathering all 30day-data, refined using spreadsheets and R studio.  
I used weather-related data to visualize and convert into sound in the identity design system. Other data types were additionally divided into 2 groups: sound, videos, pictures in the visual system and noise levels, photos in sonification. 
From the data of <30days of summer in Mok-dong>, I had used numerical values from temperature, humidity, UV index separately to sonify each, and combined them later with different tones, duration, and speed under the concept of the project with altering the visual concept aurally. When these sonified sounds were combined, because of the correlation among the values (correlation between temperature and humidity / temperature and UV index), they sound harmonious in a continuous stream. The sound of data tells this correlation more directly with the harmony. And I put these results on the long play record. 














2017-2018
Identity design with data : focusing on a local identity design project based on the daily local data

Young-sue Cho

Young-sue is a furniture designer, furniture maker, and graphic designer. She loves collecting, recording, archiving & visualizing and is deeply interested in the moment when space becomes a place.

Chaemin Lee

Chaemin is a filmmakerwho primarily makes experimental films. She is interested in the gaps between image, sound, and memory.
Studio address

Mokdongjungangbuk-ro 114, Yangcheon-gu, Seoul (07970)

E-mail 

hello.rsps@gmail.com

Instagram 

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